Future Focus
- how to keep ahead
of the curve

May 26, 2016

08:20  -  10.05
08:20 Registration – Tea & Coffee
08:50 MC Welcome Susan Wood
08:55 Export NZ Welcome Catherine Beard | Executive DirectorExportNZ
09:00 TPP: What does the signing of the TPP agreement really mean for New Zealand exporters and where to next for New Zealand trade policy. Hon Todd McClay | Trade MinisterNew Zealand Government
09:15 NZ Ambassadors from Spain, Mexico and Vietnam talk about the opportunities in their market for New Zealand business and outline how they can help. Michael Swain | Spain
Clare Kelly | Mexico
Haike Manning | Vietnam
Questions facilitated by Hon Todd McClay

10.05  -  11.00
10.05 Taking Collaboration to the World:
The benefits of collaboration in expanding your business internationally.
Alan Koziarski | Sectors and CoalitionsNZTE
10.20 Collaboration that Works:
Hear real stories from three different collaborations. How have they benefited from being part of a group collective and leveraged it for getting a better deal.
William Hoare | Family of Twelve – wine industry collaboration
David RossKotahi– shipping/logistics collaboration
Jo Pennycuick  |  Redesign Group NZPanel Discussion Facilitated by Alan Koziarski

11:00  -  11:30

11:30  -  12:55
11:30 It is with great pleasure that Callaghan Innovation is able to introduce Gary whom they have sponsored to present at Go Global. Erin Wansbrough |
BIA Group Manager,
Callaghan Innovation
11:35 KEYNOTE: Future-Proofing: Learning to love disruption
Driven by automation and globalisation, the pace of change is accelerating, and entire countries are finding themselves challenged even in their areas of traditional strength. Countries and firms that develop strategies that are as dynamic as the changes affecting them can become resilient and adaptive to face any challenges the future might hold.Gary A. Bolles has been a Silicon Valley entrepreneur for the past 30 years, specialising in innovation, entrepreneurship, and the Silicon Valley ecosystem.
Gary Bolles |
Co-founder of
eParachute, Partner at Charrette
12.15 KEYNOTE: Disruptive and Transformative – Beaming in live from China
One of China’s most influential entrepreneurs, Diane Wang shares her story of how she developed DHgate.com, the 1st B2B cross-border e-commerce transactional platform in China. DHGate.com is dedicated to enabling small to medium size companies access global markets through e-commerce and has nearly 10 million global buyers from 230 countries and regions. Hear how e commerce is creating new opportunities and how you can participate.Diane will also be joined by Mr Chen who will share his experience with cross-border e-commerce.
Diane Wang | Founder & CEO, DHGate

Tom Chen |  Directory of Operations, Shenzhen Value in Action Company

Introduced and questions facilitated by Tony Nowell, NZ representative on APEC Business Advisory Council

12:55  -  13:50

Breakout Sessions

Breakout Sessions

13:50  -  15:25

Please choose from two of three breakout session options:

Breakout Session 1 // 1.50-2.35pm (45 minutes)
Break // 2.35-2.40pm (5 minutes)
Breakout Session 2 // 2.40-3.25pm (45 minutes)

OPTION ONE: Creating Marketing Cut-through

  • Being effective and understood across multiple channels
  • Market research – marketing & social media trends
Richard Conway | Managing DirectorPureSEO
Spencer BaileyHead of Facebook and Instagram NZ
Rebecca Smith | Director, NZ Story

OPTION TWO: Innovation

  • Innovation is a word that’s used a lot in business – but what does it truly mean and how do you achieve and sustain it?
Gary Bolles | Co-founder,
eParachute; Partner | Charrette
Ceri Wells | Founding Partner, James & Wells
Representative from Callaghan Innovation

OPTION THREE: Traceability and Provenance

  • Why brand protection is so important
  • Latest Global solutions for product identification
  • Attributes consumers are prepared to pay more for and in which markets
Nick AllisonGS1
Helen DarlingFood safety/provenance
Caroline Saunders Lincoln University, Aeru

Effective Market Entry

Session Three

15:50  -  17:15
15.50 Latest findings from TMF Global Complexity Report:  Undertaking due diligence on possible markets is vital before making any decisions. Ease of doing business is a factor and there are ways you can make those assessments. Andrew Pointer | Global Business Development DirectorTMF Group

Exporting Services and Expanding into China

ESR (Institute of Environmental Science and Research) is a Crown Research Institute that delivers world class knowledge, research and laboratory services.  In this session Hamish Findlay talks about the development of a “green channel” for market access of food and beverage exports into China, and their experience as an exporter of forensic services into North America.

Hamish FindlayESR
16:25 AirNZ Cargo ExportNZ Awards 2016 – Auckland & Waikato: Special recognition of the 2016 finalists Catherine Lye | Executive Officer, ExportNZ Auckland

KEYNOTE: Next Generation Brand Love

New research shows Millennials have a decidedly different take on what they value. How do brands stay relevant for the new wave of customers? How do you make them your biggest supporters and not your biggest critics?

Jacqueline SmartHead of PlanningJ Walter Thompson NZ
17.10 Closing Remarks Catherine Beard | Executive Director,